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G6K Walk For Water
The Project
In House project for World Vision UK G6K Walk For Water
• Social media campaign graphics
• Information brochure
Campaign Promotion:
In partnership with the Digital team, we've developed a new series of social media tiles to promote the Global 6K Walk for Water Campaign. These tiles will be used for both paid and organic posts.
Addressing the Challenge:
Historically, the campaign lacked a cohesive visual identity. To address this, we've created fresh graphic elements that unite the entire campaign.
Visual Storytelling:
The new visuals feature adult footprints leading to smaller children's footprints, subtly conveying the message of adults "guiding children out of poverty."
Inclusivity:
Recognising the importance of language accessibility, we've included more inclusive images and text. This will encourage broader participation and ensure that everyone feels welcome to join the campaign. To promote community involvement, we've incorporated "WALK, RUN, ROLL" as options for different ways to participate.
